BroadMoar Message, our why...
Why we do what we do!
BroadMoar's Why.... everyone needs a why!
I appreciate you taking the time to learn more about BroadMoar Partners' offerings for small and medium businesses (SMBs). The prospect of embarking on this journey with you is truly exciting to me. I am a marketer first and foremost. Marketing is about values. We won't have much chance to get people to remember us in this complicated, noisy world. There is no such thing as a perfect company, so we have to be very clear about what we want them to know about your company.
When I worked at Apple, they were right up there with Nike, Disney, Coca-Cola, and The Ritz Carlton as one of the world's best brands. Undoubtedly, Apple is one of the greatest companies of all time. It’s not just in this country, but worldwide. Brands need to be cared for and nurtured if they are to remain relevant.
In the marketing and brand consulting world, there is a lot of hype about people claiming to be experts and helping businesses succeed. When you dig deeper into their experience, what they do is often not appropriate for growing a business... Usually they are novice website builders, personal trainers, lifestyle entrepreneurs, or life coaches. It's better to help business owners solve their problems rather than coach them through a process.
Business-to-business and business-to-consumer consulting require a different approach. In order to grow a small or medium business, different strategies, tactics, and methods are necessary. Many businesses today rely heavily on online marketing, and I've seen these digital marketers disappear after a few years. For businesses to compete today, they need a healthy mix of old-school and new-school marketing. BroadMoar Partners knows this better than anyone.
Over the past four decades, I have worked in marketing and consulting. Throughout my career, I've worked for Fortune 500 & 100 companies, small/medium-sized businesses all over the world. Over the years, I've also had the benefit of making many mistakes which taught me valuable lessons. Sharing these stories with you is our goal and our reason for starting our firm so many years ago. This is so you don’t make the same mistakes. This really will give you an unfair advantage, so you can see ahead of the curve to learn what works and what doesn't. This includes what mistakes to avoid and what to do to grow as a business owner.
BroadMoar Partners can show you:
- What steps can you take to become more productive immediately
- What steps can you do to increase your company’s revenue, margins, and invoice totals
- What process should you use to attract more first-time customers
- What strategies should you use to get customers to return again
- How to stand apart from the competition…and become EXTRAORDINARY!
Would you like to learn how to improve your business? By communicating greater value, you can become a company that people talk about.
We have a real passion for helping business owners. That's the real driving force behind BroadMoar Partners. If you really think about it, that’s really what this is all about. It’s also about figuring out how we can serve our families, loved ones, clients, and our community of co-workers in the most impactful way and create value for everyone involved.
BobbyGrant Richardson
Brand Strategist & Marketing Evangelist
Former Apple Retail Marketing Executive
Creator of BrandDifferent, MarkeDifferent, RetailDifferent, FranchiseDifferent and others.